Tesla Model S Electric Sedan Breaks Cover

LOS ANGELES — Tesla Motors, the electric-car maker, unveiled its much-anticipated Model S sedan on Thursday, here at the SpaceX rocket plant, which is also owned by Tesla’s chief executive, Elon Musk.

Mr. Musk, in introducing the Model S, said the first cars would be delivered to customers in the third quarter of 2011. The company said it would build the car in Southern California, but would not say where.

Three different power configurations will be available, Mr. Musk said, “160-mile, 230-mile and 300-mile battery packs.” The 160-mile pack comes standard on the $57,400 base model (a federal tax credit can shave $7,500 from the price). He declined to provide pricing for the longer-range battery packs, but said they could be rented or leased “if you wanted to go on a long trip, or something.” Battery packs have a projected life expectancy of seven to 10 years and can be easily changed or swapped, he added.

In its most powerful configuration, the Model S would weigh “about 4,000 pounds” and have a top speed of more than 130 miles an hour, Mr. Musk said. It is said to accelerate from a standing start to 60 miles an hour in less than six seconds. The $109,000 Tesla Roadster can sprint to 60 miles an hour in four seconds.

The Model S, which looks a bit like the Maserati Quattroporte sedan, was the subject of a recent styling re-do by Franz von Holzhausen, formerly of Mazda, who joined Tesla last year. The original design was sketched by Henrik Fisker, who has since started his own electric-car company.

The Model S will seat up to seven people. Folding the rear seats down increases cargo space.

“It has side-facing seats in the rear, like some station wagons once had,” Mr. von Holzhausen said. “You can also fit a 50-inch plasma TV in there, a surfboard and other large objects — although not at the same time seven people are sitting in it. It’s one or the other.”

The version shown here had a glass roof, which Mr. von Holzhausen said was also planned for the production model.

“The absence of a conventional powertrain creates all sorts of possibilities for rethinking the traditional interior configuration of the automobile,” he explained.

There was some initial confusion about pricing at Thursday’s press conference. Mr. Musk said the price would be $49,900 and suggested the actual cost would actually be less, “down in Ford Taurus territory” when factoring in savings of “$10,000 to $15,000” because the Model S uses no gasoline and qualifies for a $7,500 federal tax credit. He later said that the price is, in fact, $57,400 and that the federal tax credit should be deducted from that amount, not the $49,900 price he had earlier cited.

Tesla is planning production of up to 20,000 Model S sedans yearly, once manufacturing at its planned plant ramps up fully in mid-2012. Mr. Musk said production of the vehicle was being moved from a previously announced site in San Jose, Calif. The company has said that Model S production also depends on the approval of a loan from the Department of Energy.

Last year, the federal government made $25 billion in low-interest loans available to automakers big and small to develop new technologies like electric cars. The Department of Energy is currently in the process of sifting through the applications.

Fisker Karma Hybrid

One thing that we haven't seen from any of the startup green car makers to date is traditional television advertising. That's partly because most of these companies are operating on minimal budgets and what money they do have is being dedicated to trying to get their vehicles on the road. Fisker Automotive is a different case. With a star designer at the helm and venture capital cash in the bank (for now at least), the fledgling manufacturer has begun running its first TV spots. The initial ads appeared on local Los Angeles stations last week. If a company like Fisker is going to advertise, LA would be the place to do it. The area is home to large numbers of high dollar, high performance cars and plenty of environmentally aware people with money (or it did until about six months ago). These are precisely the people to whom a car like the Karma would appeal. With a goal of 15,000 sales a year, Fisker is going to have its work cut out finding buyers in in this economy. Watch the ad after the jump.